Thousand households are covered by our BCC campaign in Ahmedabad. Advocacy happens through street plays, posters, door-to-door talks and small events that promote segregation, importance of waste management and more. A typical street play in rural areas sees an enthusiastic crowd that is eager to hear a story. We bring in youngsters who enact the story of a dirty street. While the street is proud to have shops, houses, et al, it is also pointed out that the street remains dirty with garbage. The point we drive home is that waste management starts at home through segregation. Claps abound and the message is driven home with smiles.