In Ajnas village of Madhya Pradesh, gender equality takes on a new meaning. The women here haven’t stepped out of their homes, but run their own pottery enterprises with never-before zeal. The women potters of Ajnas follow a tradition that has withstood the test of time. However, the one thing that lay between these women and their passion for tradition was the lack of monetary support and importantly market linkages. As members of Hand in Hand India’s SHG, the women potters took up a business development training. With the help of our business loans for SHG women, they avoided the money-lending sharks and also got an uninterrupted supply of raw material. Our market linkages to Khadi Gramodyog’s pottery range of cookware and home decor was what gave these women the big boost. It was a start to something big!